Unicorn rebrand

This is a branding project for Unicorn Taco, a New York-based taco truck brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter", "group project," "brainstorm" and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.